Japan †United Arab Emirates Economic system Essay

The economy of a country is hugely pegged on Energy and Agriculture among other facets that characterize the growth of an economy. Energy is the dynamic indicator of the developmental level of countries. Eastern Asian countries are currently at acceleration in economic growth. Energy has been a key factor especially on the issue of renewable energy versus the crude oil use in fueling these economies. The UAE is currently contemplating the development of peaceful nuclear power energy that will be safe and secure. In fact, the US supports the UEA nuclear energy use. Japan imports 99% of its crude oil. Japan’s dependence on imported Fossil oil illustratively shows that in 2001, 50. 1% of all energy sources came from oil, 16. 8% from coal and 13. 6% from natural gas while nuclear energy contributed 14. 4% of all of Japan’s energy needs (ENS, 2006). Thus, due to the above shortcomings, Japan had to seek a new energy source and this led to adoption of renewable energy. The country is a leader in wind energy, solar energy and hydro energy. In fact, the country hopes that by 2020, about 20% of its internal energy use ought to be sourced from renewable energy sources. In the event of oil depletion, UAE should be ready to choose between nuclear or renewable energy and at the same avoid Japan’s previous mistakes. Agriculture in UAE and its uniqueness This sector in UAE includes the populous fishing which was a non-critical part of the economy contributing less than 2% of the GDP in 1990s but now is a big part of the economy. For many years now, the demand for agricultural produce in UAE has been rising steadily (Al-Abed et al, 2006). In this manner, the availability of capital and the above stated demand have fueled the agricultural sector in the UAE. The major farming areas include Diqdaqah in Ras al Khaymah, Al Awir in Dubayy, the coastal areas of Fujayrah and Falaj al Umm al Qaywayn among other widely recognized areas. In UAE, most of the farming land is pro-occupied by date palms (Al-Abed et al, 2006). These crops are cultivated in the arc of small oasis that constitutes the Al Liwa Oasis. The federal and the emirate governments are a fundamental force on the high proliferation of agriculture in UAE. This is because the government is widely known to offer about 50% subsidy on fertilizer and seeds among other farm inputs. Moreover, loans are granted are offered by the same government to interested farmers for the purchase of machinery. a) Institutions that run Agriculture in UAE Agriculture in the once a desert UAE is more organized more than possibly other places that do not experience the advanced desert weather like conditions of UAE. This is due to the efficient and effective agricultural administrative units that run this now very recognized sector among government quarters. The UAE has over 40 agricultural extension units which are practicable (Al-Abed et al, 2006). In addition, the UAE has numerous experimental farms and agricultural research stations. Illustratively, the number of farmers in the earlier years of 1970s increased from a mere 4000 to almost 20,000 in the late 1980s. In the late 1970s to mid 1980s, agricultural production increased in the UAE. The number has been increasing and could be at 200,000 currently. However, the UAE sometimes is forced to import most of its food requirements. For instance, in early 1990s, UAE practically imported 70% of its food requirements. ) Challenges of farming in the UAE Despite the above lucrative figures on the kind of farming in the UEA, the region faces a daunting number of challenges than other traditional agricultural areas like Brazil and the US. The lack of arable land, high temperatures, regular locust swarms and quite unpredictable water sources are major set backs for agriculture in the UAE (Al-Abed et al, 2006). For instance, the contraction of the arable farm land is linked to the drying of underground aquifers, a reason why water tables are continuously lowering. The decreasing water tables have an astounding impact on the increasing the salinity of soils and water making farming an unprofitable economic activity (Hurreiz, 2002). The increased creation of more farming areas is also credited with increased clearing of land to farm, a contributor to increased loss of surface water. This has unfortunately forced some farms to close down. In the 1980s, a federal authority was created to control the exploration of underground water through boreholes though many farms have continuously opted for the same to supplement any aquifer waters. c) Variety of agricultural products in the UAE The agricultural sector possibly supplies the country with significant amount of main vegetable crops. The main vegetables that the agricultural arable farming produces include Tomatoes, Cabbages, Cauliflower, Squash and eggplant. It is at Ras al Khaymah that most of the vegetables that support the country’s vegetable supply come from. As mentioned, date palms are grown in the UAE. Other fruits include citrus fruits and Mangoes. Illustratively, a canning plant in Al Ayn has a capacity of processing 120 tons a day (Hurreiz, 2002). For instance, in 1989, poultry farms provided about 70% of local requirements for eggs and 45% of poultry meat. In 1991, over 73,000 tons of milk was processed, meeting 92% of the country demands. d) Government efforts in Promoting Agriculture in UAE The government supports traditional fishing in the rich waters off the UAE. This is a major effort in raising livelihoods. Moreover, the government provides a 50% subsidy on fishing boats and equipment and has further built marine workshops that provide free repair and maintenance of boats. Cooperatives assist fishermen in marketing the fish. Agriculture in Japan and its uniqueness In Japan, agriculture and arable farming is less highly developed in comparison to Brazil or the US. In fact, about only 15% of the country’s land is cultivatable. In Japan, the sector is highly subsidized and protected by the government. Agriculture, fishing and forestry historically have tended to dominate the country’s economy until the 1940s. For instance, in 1945, the industry provided employment for about 50% of the work force (King, 2004). The number has been contracting greatly to about 7. 2% in 1988. Food control policy in the 1950s that assured farmers get high prices from selling to the government increased farmer’s involvement in farming. Livestock farming is minimal in Japan. The desire to get involved in beef farming was as a result of the comparatively higher returns compared to the dairy sector. The dairy sector is more developed in Hokkaido, Iwate, Tohoku and Kyusu. a) Fishing in Japan Historically, Japan is known as a world leader in the industry. For instance, in 1989, the country was second to China in fish production with 11. 9M. The tonnage for the production has been steady over the years (King, 2004). Tsukiji fish market in Tokyo is the hub for Japan’s fishing industry and is among the world’s leading markets for fresh, frozen and processed seafood. In Japan, fish farming technology is highly advanced and involves aquaculture and sea farming. The country has above 2000 fishing ports which include among others Nagasaki, Kushiro, Otaru and Abashiri (King, 2004). Comparable features in Agriculture in Japan and UAE First, the two countries have intense reliance on fish farming. Though the Japanese have extensive inland and overseas fishing projects, UEA has mostly artificial internal fishing projects. Secondly, the governments of Japan and UAE have played a key role in accelerating Agriculture in their respective countries (King, 2004). For instance, while UAE provides up to 50% in capital, Japan’s government has a protective and subsidized sector. Another common feature is that in the two counties, agriculture is not recognized as a huge contributor to the GDP. The two countries further have a number of agricultural products. Overview of Nuclear energy Nuclear power plays a vital role in the food and agriculture sectors, medicine and power generation. Nuclear power has the same structure like other power plants but differ in that they utilize energy from nuclear fission to produce electricity. The energy is very clean if well designed, well built, operated and managed. On vital aspect of this type of energy is that it lacks atmospheric emissions or pollution, it is compact and produces less wastes which is confined and self degradable. History of Nuclear energy use in UAE Since independence in 1971, the UAE took great interest in achieving a high economic growth and urbanization. This has made the traditional sources of energy including oil and natural gas to quadruple in the last 20 years making UAE’s energy consumption per capita income the highest in the world. This ideally meant that carbon emission increased double fold and escalated 10 times that emitted by developed countries and the global annual emissions respectively (Kazim, 2007). In order to avoid over reliance on oil as was the case with Japan, UAE has sought international cooperation and assistance in developing renewable energy as well as nuclear energy. In January 2009, Japan and UAE signed a bi-lateral cooperation with US in developing non-proliferation, secure and safe use of nuclear energy (Khaleej, 2009). Additionally, the UAE signed a similar agreement with UK and Japan. The Japan Nuclear bi-lateral nuclear agreement is a three year contract starting 2008. The Middle-Eastern country is emerging as a leader in the use of nuclear energy. UAE is planning to establish nuclear plants that will see it meet a power demand of up to 40,000 MWe by 2020 (Burgermeister, 2009). This move is a major shift in avoiding polarizing as economy dependent on oil Energy which is sensitive to fluctuations in Oil prices. The Japan-UAE nuclear cooperation entails Japan assisting the UAE in facilitating the use of nuclear power. Secondly, the training on nuclear skills, infrastructure and human resource development and assistance in nuclear safety are other areas of Japan’s aid to UAE (Khaleej, 2009). In addition, aid will be provided in protection and radioactive waste management as well the protection of nuclear sites. Free Energy use in UAE The UAE is a key pillar in the renewable energy sector. The country has been bidding to host the International Renewable Energy Agency (IRENA). IRENA which is comprised of 78 countries was formed in January 2009. The body has on its charter plans to lead its member states in uniting in distributing knowledge, initiating and implementing development frameworks and leading the world to adoption of renewable energy (Khaleej, 2009). For UAE to become the headquarters, it has to demonstrate leadership in free energy use in the world. This is a seat that could go to a developing country like UAE. By hosting IRENA headquarters, it shows the world that UAE in sharing knowledge and expertise in renewable energy. UAE is posed to become the next leader in solar energy. Fossils fuels are depleting at a faster rate than new ones can be created. UAE is aware of this and in a move likely to prevent it from making the mistake Japan did, it is leading in investing heavily in free energy sectors of electricity, wind energy, Nuclear energy and solar energy (Middle East Electricity, 2009). UAE is widely expectant that demand in future can out strip supply (Dahl, 1999). Therefore currently, the authorities in the Middle East are getting forced to review their energy policy in a move is directed at founding more assurance in renewable energy sources. The move to invest in renewable energy sources is in line with assurance of energy sources in case fossil fuel deplete is coupled with the need to invest in fuels that either emit less green house gases (Burgermeister, 2009). Nuclear energy for instance is environment friendly provided that it is well operated, managed and secured. In fact, the UAE has a great potential to exploit wind, water and photovoltaic power. Ideally, given the unrivalled expertise in hydrocarbons, the UAE is the possible world leader in renewable energy and environment caring. In deed, Abu Dhabi’s Masdar city plans to spend $ 2 billion on solar technology. Moreover, Abu Dhabi is investing $15bn in a hydrogen plant (Middle East Electricity, 2009). For Saudi Arabia, it is planning to become a leading research center in solar energy and possibly an exporter of solar related technology. UAE holds almost 8. 5% and 3. 3% the world’s oil and natural gas reserves but plans to invest about $10 bn to advancing renewable energy incase of depletion of fossil (Burgermeister, 2009The History of Nuclear power use in Japan Since 1956, Japan has been on a pathway to reducing its reliance on overseas energy sources through progress in Nuclear power use to provide energy for its production units (Pikket, 2002). The country’s commitment is seen in the various treaties that it has signed with other countries. Ideally, there are social issues that challenge Japan’s pursuit of nuclear power. The future of Japan’s Nuclear power is further complicated by domestic and international pressures to enhance safety and security (Kazim, 2007). However, the pursuit was generally fueled by the 1970s oil crisis. In Japan, the environmental problems resulting from energy production, conversion and utilization have increased the awareness in possibly all sectors ranging from public, industry and government (Dahl, 1999). The risk of climate change and the desire to move to a cleaner fuel was one reason towards a shift from reliance on crude oil. Japan discovered that large nuclear plants were both technologically and economically most reliable techniques of replacing fossil fuel over-reliance in production of electricity (Pikket, 2002). Similarity of Japan and UAE on Nuclear Energy Despite the above different historical development on the use and proliferation of Nuclear energy, the two countries faced intense domestic and international pressure to ensure that they comply with the set regulations on the use of the Nuclear energy (Kazim, 2007). For instance, Japan was required to assure that it’s over populated nation would be safe from the emissions of uranium. Secondly, the two nations use the technology to reduce over reliance on fossil fuels (Al-Abed et al, 2006). Crude oil prices have a fluctuating characteristic that puts many nations that basically depend on it at jeopardy should an increase in prices increase. The 1970s oil crisis serves to remind all nations how dependence on oil can really affect economies (Kazim, 2007).

Contract and Chicago Medical School Essay

Facts: In December 1973 Robert Steinberg, the plaintiff, applied for admissions to the Chicago Medical School. He paid an application fee of $15, but his application was rejected. After being rejected he filed against the school, claiming that they did not evaluate his application according to the academic entrance criteria printed in the school’s bulletin. Steinberg argues that the school based its decision primarily on nonacademic consideration such as family connections between the applicant and his family to donate large sums of money to the school. Steinberg assets that by evaluating his application to these unpublished criteria, the school breached the contract it had created when it accepted his application fee. The trail court granted the defendant’s motion to dismiss, and Steinberg appealed. Issue: What is a contract? Rules: Mutual Assent- the parties to a contract must by show of words or condut that they have agreed to enter a contract. The usual method of mutual assent is by offering and acceptance. Consideration- each party to a contract must intentionally exchange a legal benefit or incur a legal deteriment as an inducement to the other party to make a renturn change. THIS FOR THAT basically. Legality of subject matter- the purpose of a contract must be not criminal, tortuous, or otherwise against public policy Capacity- the parties to a contract must have mental understanding of what they are entering into. Application: The contract that Steinberg and Chicago Medical School entered into meets the four requirements for a contractual contract. Therefore it is binding and legally enforceable. Conclusion: The court agreed with Steinberg’s position and that both parties did indeed enter a enforceable contract and under this contract by accepting the application fee the school must evaluate give him valuable consideration and his application evaluation was to be based on the criteria stated in the school’s bulletin. Steinberg accepted the school’s promises in good faith and he was.

Contractual Procedures Essay Example | Topics and Well Written Essays - 1500 words

Contractual Procedures - Essay Example To begin with the definition, Lord Diplock in the case of Modern Engineering Ltd v. Gilbert-Ash [1974] AC 689 717B (Chris Turner 2002) defines a construction contract as the whole agreement for sale of goods and work for a prize payable in cash or installment as goods get delivered and work done. This implies that the implementation of a construction contract takes place in a continual process, also, Section 104(1) of the HGCRA 96 defines a construction contract as including all construction operations, arrangements for construction operations by others under a made subcontract and provision of own labour or that of others for the purposes of doing construction operations. Standard forms get used for making construction contracts. Traditional contracts occur on the employer entering into a contract with an architect or engineer to make the design. The contracted architect or engineer supervises the construction of the design while acting as the agent of the employer. Thereafter, the employer enters into another contract with the contactor to build the design. Then the contractor employs subcontractors and suppliers to supply goods and services. (New engineering Contracts (NEC).The relationship between the parties brings in the doctrine of privity of contracts (Chris Turner 2002). Privity of contracts provides that the contract does not bind third parties. The diagram below illustrates the whole scenario and the relations between the parties. The diagram above shows that the employer makes two independent contracts, one with the architect and another with the contractor. Then the contractor makes a contractor with the suppliers while the architect has an implied contract with the contractor and suppliers, to supervise them. The supplier remains a third party to the employer and so not answerable to him. Both the contractor and supplier remains a third party to the contractor. The situation

Course Spanning Capstone Assignment Example | Topics and Well Written Essays - 250 words

Course Spanning Capstone - Assignment Example Thirdly, business networking would see the company targeting at least 25 percent of the market share. Furthermore, branding the company would turn the fortunes. Fourthly, through a strong recruiting process, the company aims at tapping experience marketing professional to add to the talent-pool for a steady growth of the company. Finally, the company aims at quality sales through defining the target market. To achieve these objectives, the company would draft a strategic plan. Understanding the market and potential opportunities would be analyzed using the SWOT analysis—S (strength), W (weakness), O (opportunities), T (threats). Besides, the goal-setting theory is invaluable. It defines outcomes of a project through goals, effort, persistence and cognition. Additionally, the company would invest in human resource strategy through having the right people in place, the right conglomeration of skills, right attitude and behavior by the employees and developing employees in the most productive way. Nonetheless, capital is an important factor in the success of any business. As Walker and Brown (2004) observe, through proper financial planning, financial lifestyle can be used to assess success of a

POVERTY AND STUDENT ACHIEVEMENTS Article Example | Topics and Well Written Essays - 750 words

POVERTY AND STUDENT ACHIEVEMENTS - Article Example This article looks at very important issues which are important to note in every way. The paper also tackles some issues which are very pertinent in the issue of poverty and education. It looks on the issue of social services, the definition of poverty and the need to protect families from indigenisation arising from depending on social services. This paper was written in the knowledge that of all the issues which affect the students such as race and ethnicity, poverty is the most difficult to understand because it is not discreet. In this regard, it becomes very difficult to know exactly when a child requires help in order to help them to not be affected by poverty. One of the major and most important factors which come out from this paper is the fact that it was revealed that the issue of poverty cannot be solved by money alone. In the Gift of Education Project, it become apparent that just giving the students financial aid did not help in making the students to be able to overcome the challenges poverty was giving them. This is a very important finding as it has very far reaching implications and to which solutions must be developed on order to make sure that it is possible to develop good solutions about the issue of poverty. ... r shows that it is necessary to understand that poverty is not just the absence of money of economic necessities, but rather that poverty is something that goes way beyond the issue money. This is important for policy makers in government in order to help them develop better ways of addressing the issue of poverty in schools. The authors also look at the relationship between poverty and race as well as locale. This is an important element and may be a good platform to create solutions to deal with the issue of poverty. The paper defined and determines some very strong links relating the economic abilities of families and their race as well as the location of a school or the students. This brings a new element to the issue of race and it is necessary to identify the need deal with poverty in a different manner. This study took a quantitative way of looking at the issue of poverty. Although 17% of all children under the age of 18 were in poverty, the study broke the numbers down to ind icate that children from African-American families were the most affected by poverty with as much as 33% of them being from families in poverty. While it is good to identify race related numbers with regard to student poverty, the authors however have not clearly indicated why these numbers are necessary and how why these numbers cna be utilised to punch out these issues. More importantly, the article tackles the issue of the difficulty of identifying big academic talent from poor families. The authors indicate that it is not easy for authorities to be able to identify those students with high academic potential who would then be given the support they need in order to prevent the academic talent from going to waste. While this is true in some ways, the authors have not been able to be

Napster; The P2p Model Essay Example | Topics and Well Written Essays - 3500 words

Napster; The P2p Model - Essay Example Peer to peer software was developed by an American Teenager, Shawn Fanning, through his system for music sharing called Napster. This allows users to swap music directly from one computer to another without the need to go through a central server.(Annonymous, 2000). The system became so popular that Napster had 20 million users in 2000, with the number ever growing. The process of downloading music off the Net was initially a cumbersome process because music files contained too much of data – up to 172 kilobytes of information per second (Westrup 2000). A single AIFF sound file used on audio CDs takes up 8.75 megabytes of storage space for each minute of music, so that even with a 56K high speed modem, an individual song would take at least an hour to be downloaded.(Woodworth, 2004). During the process of making a digital recording, sound waves are changed into the digital format. Since sound travels through the air in waves, it must first be transferred to a transducer in order to convert the sound waves into voltage variations. This further moves to an analog to digitial convertor. The analog voltage is converted into digital bits, each of which is assigned a number with a particular binary value, which are then recompiled within the storage facility of a computer.(Anderton, 1985).

Fashion, Taste, and Consumerism Essay Example | Topics and Well Written Essays - 1500 words

Fashion, Taste, and Consumerism - Essay Example The paper "Fashion, Taste, and Consumerism" analyzes Taste, Consumerism and Fashion. Birkenstock shoes have dominated the market and the American (employee-group) now owns it. The company is enjoying a large market share due to their quality production of a varied category of shoes production. Employees of Birkenstock Company are now employing new skills to keep up with new demands and change of preferences in the market today. The creativity and commitment in the market has marked the survival strength of the company. Birkenstock shoes are friendly to hot weather and their open shoes are now preferred for casual wears. Consumption is of items are based on various theories. The Keynesian theory of consumption has it that the absolute income hypothesis depends on the current income of the country of individual to have the buying power. Some other theories have it that consumption of individuals depends largely on the behavior of people and their cultural way of life. The rate of consu mption is also defined by taking comparison to the level of production. The opportunity cost often has great effects on production of local goods thus creating demand for commercial goods. According to many economists, what constitutes consumption is the products that finally reaches the market and bought by the final utilizes. Consumption is also defined broadly as the overall results for all the productions of the economic activities. The aggregate need for items increases consumption and production too.

Understanding Islam- social ethics context Essay

Understanding Islam- social ethics context - Essay Example This paper takes off from the work of Reza Aslan entitled ‘No god but God: The Origins, Evolution, and Future of Islam’ to get a grip of the Islamic religion from the perspective of social ethics. Islam is very interesting from the lens of social ethics for the way the religion defines to a large extent the moral standards of whole societies, nations and regions where Islam takes root. It is also very fascinating for the way the religion’s social, moral and ethical values stand in stark contrast in practice to those that are shared in the west, and in the rest of the world, even to Asia. Popular images in the media depict Islamic societies as somewhat restrictive in many areas, and the popular image of the veiled woman who is somewhat restricted in terms of education and economic opportunities, and is subjugated by paternal social and familial arrangements, highlights just how different the moral and ethical standards of Islam is to the moral and ethical standards of western societies especially, that are more egalitarian in contrast. Era-defining events, such as the September 11 attacks, have come to shape discourse on what the west perceives as the clash between Islam and the West, as Aslan points out (Aslan, 2005, p. xxiii). In Aslan’s book, he traces the historical roots of Islam and the intent and spirit of the originator of Islam, the prophet Muhammad, to bare in essence an ideal of society and of Islamic religion that is in fact closer to western ideals.

Women in Engineering & Science Disciplines Term Paper

Women in Engineering & Science Disciplines - Term Paper Example Women engineers are generally very few in the workplace. In the case of the United States, 53% of the people in all entry-level jobs are women (Shellenbarger 3). However, at the director level, only 35% of people are women. Also, 24% of the people in senior vice president positions are women. This indicates that there is a general issue with the rise of women in the corporate world. This implies that the general trend has some impact on engineering, which is seen to be traditionally a male-dominated field. One of the reasons identified by Shellenbarger (3) is that women lack sponsors who would nominate them into top positions in engineering and scientific organization. This is because they often do not put themselves up for these top jobs when compared to their male counterparts. Women prefer to stay away from stressful problems and jobs. Thus, they end up becoming content with these lower level jobs. Secondly, females are not found in the engineering field because most training that would get them to become engineers are designed for only males or males only find themselves in those fields (Ovide 1). This is because there are some tough training and recruitment programs that are not often disposed of favorably towards women. Due to this, women find themselves in the back role of these engineering entities and they end up becoming more or less the less dominant voice in the industry. The GM boss, Dan Akerson stated that women are not often put into engineering positions because most managers do not use plans and systems that are robust enough to get the best pool of talents. In other words, recruitment systems are not thorough enough to give women the chance. She stated that if directors and managers were to widen their HR net, they would be able to locate and find hard-working women through a conscious and concerted effort to go out and look for such persons to fill up important vacancies.

Successful interview with SABIC Essay Example | Topics and Well Written Essays - 500 words

Successful interview with SABIC - Essay Example The interviewers included four managers, the supervisor, the superintendent and an officer responsible for analyzing interviewees’ personalities. In one word, I would term the entire experience, a magnificent one. The incident was marked with a lot of challenges, but I managed to get the best out of the opportunity at hand. With the help of my brother, I faced the panel with a lot of confidence. At one moment, my patience was tried with some of their questions. However, as my brother advised, it was my role to ensure that I maintain calm at all times, as that was the onset of the journey towards my career. The panel asked me of the color of the wall behind me, which was quite puzzling. It was clear that the paint of the wall behind me was the same as the one in front of me, and I simply played with their minds by answering that it is the same as the one in front of me. The day was actually good despite the challenges since I had prepared well for the interview. This preparatio n gave me the confidence I needed to face the panel and present my abilities and skills. Prior to the interview, I had the information that 20 people were already set for the day. This would cause some discomfort for any normal human. Worse still, the company only had the place for only 3 individuals. This means that one’s efforts would save them. I thank my brother for his contribution to my success, as he had information on companies and advised me on how to answer the panel’s questions. Specifically, he advised that I do not fret to say that I did not have information on some questions asked. I actually applied his rule to the Chemistry and the general questions asked. Even with the threat that they would post me to another city to work, I agreed with the panel and said I was prepared for any encounter. The interview ended well as the company accepted me for the job.

A personal quality Essay Example for Free

A personal quality Essay It has often been said that the true measure of a person can be seen through her deeds. I feel that I am no different in that I am a woman of action but more importantly a woman of compassion. Since I was young, I naturally learned the importance of sharing and helping from my parents. They motivated me to consider the sharing and helping as the most basic privileges of my life. I was greatly motivated by the bibliography of Albert Schweitzer and Florence Nightingale. These role models have greatly influenced my character. Taking classical ballet classes since I was 3 years old until I became 17 years old, I have had many experiences and qualities that I am quite proud off. I have always been a well rounded individual. On top of my ballet classes, I went to school and performed very well in my academics. I have also learned how to accomplish these extra-curricular activities while still maintaining very good grades. My parents have always been community oriented their whole life and have devoted much of their time reaching out and helping other people in our community. Naturally, I learned how to use my ability to help the others who are in need and how to interact with them readily and satisfactorily. My affirmative thoughts and incessant enthusiasm toward the other cultures greatly affected in learning and accepting the new cultures. Thus, I was adamantly sure that I wanted to study more about the global cultures and increase the global sensibility while studying in the University. The works that I have done while I was in school such as garnering those valuable awards are complimented by my social work. Most importantly, I figured out my lifetime goal, gained many relationships and learned the valuable lesson of sharing. All my contributions, small or big, seemed to be very appreciated by those people and I felt proud of myself. After all those volunteer works and the depth in education, I am now more confident about myself and I made up my mind to challenge myself to get into UC. I will significantly apply all that I saw, listened, and felt in the community works to my educational goals. I will try my best to become a role model of adopting the proper measures for the relief of the minorities to provide them fair opportunities and advantages in life. With well analyzed research data and convincing demonstration, I will play an important role as a link between the minorities and the supporter. While I personally believe that â€Å"there is no such thing as a free lunch† and that everything a person has in life must come from hard work and perseverance, I also believe in charity. I believe in helping others who do not have much in life. I believe in helping people regardless of their nation, race or creed. I believe in being a better person so I can best help myself and others around me. I believe that UC is the best place for me to turn these beliefs into realities.

Mitchells Fruit Farms: A history of company growth

Mitchells Fruit Farms: A history of company growth Mitchells Fruit Farms Limited is the oldest and most trusted Food Company in Pakistan. Since starting its operations in 1933, the Company has gone from strength to strength, and its wide variety of products has inundated breakfast tables with farm-fresh consumables, straight from its orchards in Renala Khurd products of a high standard, enriching the lives of millions of people with all the goodness of nature for a healthy lifestyle. Today Mitchells family continues to grow, reaching more and more households worldwide with an ever-increasing array of farm-fresh products ranging from thirst-quenching Squashes Syrups; fruity Jams, Jellies and Marmalade; rich Tomato Ketchup savory Sauces; tasty Pickles; refreshingly nutritious Canned Fruits Vegetables; and a wholesome assortment of Candies Chocolate from its wide range of confectionery products. Francis J. Mitchell arrived in Bombay from Scotland at the end of World War I. He had been invited by his brother who was already established in North Western India as a contractor to the government for construction of the railway network in this part of the subcontinent. At that time, when Francis was already an old man of over sixty years, an opportunity came his way in the form of the emerging irrigation system being laid out in the canal colony districts of West Punjab. He was successful in obtaining the lease of 720 acres of agricultural land in the then Montgomery district. The area allotted to him extended for nearly seven miles from Renala Khurd to Kissan, sandwiched between the arterial lower Bari Doab Canal and the Lahore/Karachi railway. He initiated the business of growing grapes for eventual sale as dried raisins and sent his younger son Richard to Australia for training at Mildura which was well known as a centre of specialisation in the field of horticulture. The The company, with Francis Mitchell as its Governing Director and his two sons Leonard and Richard as Directors, was incorporated in 1933 and given the name Indian Mildura Fruit Farms Ltd. The North Western Railway had opened to traffic a few years before the acquisition of the land by the Mitchell family. Francis Mitchell was asked by the railway authorities to propose a name for the adjoining station. Hence the word Kissan which subsequently became a familiar brand name. The trial planting of grapes, which began in 1921 and lasted until 1924, unfortunately did not prove to be a success. The vines suffered serious damage from pests during the rainy season, just when the grapes needed dry weather for ripening. The entire plantation was replaced with citrus, which, fortunately, proved to be profitable. The elder son, Leonard, was sent specially to South Africa to look for good rootstock, which was the foundation of Valencia orange trees these are well established on the farms today. With the outbreak of World War II, demand for canned fruits and vegetables for the allied troops, stationed in India, began to grow rapidly. To cost-effectively cater to this growing demand, a factory was established in Bangalore, South India. A new joint-stock company by the name of Kissan Products Ltd. was registered. PHASE II: AFTER INDEPENDENCE As a sequel to Independence in 1947, Indian Mildura Fruit Farms Limited lost nearly 75% of its Indian market. The companys name was changed to Mitchells Fruit Farms (Pvt.) Ltd. and the brand name MITCHELLS became the exclusive property of the Pakistani company. Likewise, the Indian company acquired exclusive use of the KISSAN brand name. Francis Mitchell died in 1933 and his elder son, Leonard, became Chairman. After his brothers tragic death in an air accident, Richard took over the chairmanship in 1949 and continued in this capacity until his death in 1987. The family sold its shares gradually, having inducted Pakistani shareholders in 1957, and retired to Eastbourne, U.K., in 1959. Richards wife, Betty, retained her links with the Company in the capacity of Director until 1991. She died in 1995. COMPANYS INFORMATION SALES The national market, particularly in the major cities was saturated with the imported foodstuff. Although foreign fruit preserves, sauces and drinks were visible on the shelves of the largest stores these were not as abundant as imported confectionery, especially various brands of chocolate. It would appear that much of this merchandise continues to be brought into the country through unofficial channels without payment of imported duties. Despite these unhelpful conditions Mitchells were able to achieve a significant increase of over 10% in the sales of confectionery and succeeded at the same time in recording a marginal growth in our traditional groceries business. CAPITAL EXPENDITURE In the beginning they have invested around Rs.29.76 million in putting up modern automated facility in the form of building and machinery. An independent feeder of supply of electric power directly form the WAPDA grid station together with a new standby generator were commissioned in January 2002.at a cost of Rs.14, 535,652.this should result in considerable savings in power bills. Internal cash generation and bank borrowing have met the capital expenditure bill in full. HUMAN RESOURCE Human Resource has also the pivotal importance for the company. Management and employee skills are constantly being updated through training courses and study tours both at home and abroad. Currently Mitchells is operating with 32 executive staff members along with a big sales and labor force RESEARCH AND DEVELOPMENT The success of Mitchells products, and the taste that has been winning consumers hearts for generations, is the result of the Companys ongoing investment in and emphasis on quality control, reinforced by research and development (R D). Both sections closely coordinate with the Marketing and Exports Office in Lahore where product concepts are initiated and passed on to the R D section for formulation. Once the RD section has prepared samples of new products, the Marketing Division carefully carries out product evaluation. QUALITY CONTROL TRAINING Along with R D, the Quality Control section ensures that all our products live up to the consumers high expectations. From selection of the finest fruits, to processing and packaging, quality control plays a key role in keeping a vigilant and unrelenting eye on every step of the process. The Quality Control staff, with a main up-to-date laboratory, two line-control labs for the Groceries and Sugar Confectionery divisions, and an incubation lab, ensures that there is no deficiency in quality standards during production. As the Company considers its employees its most important asset, management skills are being constantly updated by sending executives on training courses and study tours, both at home and abroad. QUALITY POLICY Mitchells Fruit Farms Limited, is committed to produce best quality products meeting our customers requirements at competitive prices, strengthening our position as a quality managed company. To meet this obligation, the company will continue: 1. Updating of employee skills by training 2. Acquisition of new technology 3. Re-evaluation of its quality control and quality assurance system Management. EXPORTS AND IMPORTS EXPORTS At present, MITCHELLS products are being exported to several parts of the world, including UK, USA, and the Middle East. In future the Company is planning to make MITCHELLS a brand name familiar with households in every part of the world. IMPORTS There are certain Mitchells products that are being imported. For example, we import pineapple from Singapore. Only fruit is imported, the rest of the process is done in our farms. Some of the fruit is imported in the form of pulp such as mango. We do grow mangoes in our farms but due to the increasing demand of mango items we have to import some of the quantity from other countries to meet the demand. Sugar is also imported. PRESENT PERFORMANCE OF MITCHELLS The Company passed a major milestone when it went public in 1993, receiving a record subscription for its shares floated on the market. The year 1998, the 65th for Mitchells, brought another major distinction for the Company; the ISO 9001 accreditation, making it the first food company in Pakistan to achieve the honor. Today in Pakistan, Mitchells is the only major company with fully integrated operations having its own growing and processing facilities at one location. Modern high-volume industrial equipment, professional management and a trained workforce ensure that Mitchells maintains its lead. Fully computerized and inter-linked regional sales offices manage burgeoning countrywide sales, with those in major cities, Karachi, Lahore, Rawalpindi and Islamabad. All the offices are on the Internet/e-mail network ensuring uninterrupted flow of data. Highly qualified executives using modern management tools from the Head Office in Lahore handle commercial, financial and accounting functions. A smooth distribution system with nationwide coverage and consistency of quality have kept the most prestigious national institutions loyal to Mitchells growing product range. These include Pakistan International Airlines (PIA), leading five star hotels and clubs, Utility Stores Corporation, Canteen Stores Department, chains of main stores and established restaurants in major cities. FUTURE PROSPECTS We believe that given the vast agricultural potential of Pakistan, there are bright prospects for the food processing industry, which can helpmeet the nutritional needs of the growing urban population within the country as well as provide a surplus for export. The pre-requisite for such a development is a healthier and expanding economy. We are confident that our company is well placed to derive full benefit for the opportunities as they arise. MITCHELLS OBJECTIVES Mitchells objective is to provide its customer with healthy, innovative and best quality food that will tempt their appetite at all times. Above all, Mitchells also promise convenience variety at affordable prices. VISION AND MISSION STATEMENT 1. To be a leader in the markets we serve by providing quality products and efficient services to our consumers while learning from their feedback to set even higher standards for our products. 2. To be a company that continuously enhances its superior technological competence to provide innovative solutions and superior products as per requirement of the market place. 3. To be a company that attracts and retains outstanding people by creating a culture that fosters openness and innovation, promotes individual growth, and rewards initiative and performance. 4. To be a company which combines its people, technology, management systems, and market opportunities to achieve profitable growth while providing fair returns to its investors. 5. To be a company that endeavors to set the highest standards in corporate ethics in serving society. SITUATIONAL ANALYSIS MITCHELLS Mitchells launched its squashes in the year 1941. Mitchells was the sole player in the field of squashes at that time. They were the first movers in rich fruit citrus. They identified the need of, make to drink product. After the proper customer need analysis consistent screening and evaluation by the Mitchells research and development department a totally new product (squashes) was designed in the form of rich fresh fruit citrus .It was a break through innovation They availed the opportunity and gained the first mover advantage. So they get hold of major market share , and with the passage of time they captured the market knowledge and rare resources Mitchells got the competitive advantage because they had the first mover advantage Fully integrated operations. Specially farm fresh fruits with having their own growing and processing facilities Mitchells had professional management and the trained workforce Mr. Richard got training from Australia Mildura at the initial stage A smooth distribution system with nationwide coverage Right products, quality and reliability. Management was committed and confident Mitchells was the pioneer in the field of squashes, they gained massive market share and achieved the positive word of mouth regarding there products as they are made of fresh farm fruits. Target Market: The target market at the time of launch was up to 60 years of age and the core target was 15-30 years of age. Segmentation: They segmented their product on the socio economic classes focusing on- A, B+ and B. Marketing Strategy: As they had the first mover advantage they utilized it fully and initially promoted squashes by newspapers, posters radio channels. But they mainly invested there resources in building there corporate image . MAJOR COMPETITOR SHEZAN: The company was incorporated in 1964 as a Private Limited Company, with the main objective to set up an industrial undertaking for manufacturing of juices, squashes, sherbets, jams, pickles and preserves from fruits and vegetables. Shezan International Limited was conceived as a joint venture by the Shahnawaz Group of Pakistan and Alliance Industrial Development Corporation of U.S.A. The agricultural background of the Pakistani sponsors induced them to establish this agro-based industry. Today Shezan is the largest food processing unit having developed and installed the capacity to meet the countrys local as well as export needs. While introducing a me too product, squashes the major threat was to compete Mitchells, who already got the major market share by capturing rare resources and already gained knowledge of key factors and issues of the market. It was very costly for Shezan to overtake Mitchells.There was a high risk involved in competing with Mitchells fruit Farm Company. Shezan had the advantage to follow the already set product standards of Mitchells regarding research and development. Shezan had the line of action to grab market share by offering high quality and better taste followed by product variety by analyzing the Mitchells squashes. Target Market: Shezans target market is up to 60 years of age and their core target market is 15-30 years of age. Segmentation: They segmented their product on the socio economic classes focusing on A, B+ and B. Marketing Strategy: Launched squashes in 1968-1969. at that time they promote it by newspapers, posters radio. On radio there was a show with the name HIT BREAK the host name was HAMAD. They used market skimming strategy by offering low prices to capture the market share. SHEZANS COMPETITIVE STRATEGY  ·Initially launched only three flavors of squashes which were ( mango, orange and lemon). But in current market it has 6 flavors  (orange, mango, mix fruit, lemon and lemon barley, pomegranate)    ·Ã¢â€š ¬Ã‚  Shezan was available in 735 ml. glass bottle but now its available in pet bottle of 830 ml  ·Ã¢â€š ¬Ã‚  Complete backward integration in case of this company since it is the only company that has its own sugar mill as well in the name of Shahtaj Sugar Mills, Mandi-bahauddin.  ·Ã¢â€š ¬Ã‚  Shezan has the most developed distribution channels network and therefore it has an advantage of reaching maximum customers throughout Pakistan with the help of small retailers as well as larger retailers  ·Ã¢â€š ¬Ã‚  Shezan owns 60% of shelf space in all of the almost 16,000 outlets of Utility Stores  ·Ã¢â€š ¬Ã‚  Shezan is involved in advertisements and low cost promotional campaigns which makes it a very generic brand name in the mind of consumers when they are out shopping for squashes.  ·Ã¢â€š ¬Ã‚  Shezan is the largest food processing unit having developed and installed the capacity to meet the countrys local as well as export needs.  ·Ã¢â€š ¬Ã‚  Shezan has the highest production capacity as compared to its competitors. MITCHELLS CURRENT STRATEGY Mitchells refreshing Squashes are made from the Farm Fresh Fruits in a hygienic environment keeping in view the health of their valued customers. Mitchells procure raw material from fresh and sun ripened fruits especially grown on their orchards in Renala, they offer a range of energizing natural fruit flavors that promise to liven up your day. Mitchells is the only major food company in Pakistan today with fully integrated operations having its own growing and processing facilities at one location. Modern high-volume industrial equipment, professional management and a trained workforce all combine to ensure that Mitchells continues its dominance as the innovator, market leader and trend setter. In 1998 Mitchells became the first food company in Pakistan to achieve ISO 9001 accreditation, thus becoming more competitive on the international stage also. Squashes has now stagnate growth and product itself is at maturity stage so Mitchells is trying to retain the market share and its loyal customers. Mitchells introduced squashes pet bottles with the quantity 1.5 liter and 810 ml Mitchells squashes are available in seven flavors (orange, mango, mix fruit, pineapple, guava, lemon and lemon barley) Mitchells Diet Squashes are available in eight flavors. Mitchells squashes contain extensive fruit content which is the major differentiation factor. In year 2001 and 2002 they run a biggest campaign for squashes. Mitchells used more than 200 hoardings displayed all over the Pakistan As squashes has stagnate growth and product itself is at maturity stage the company is focusing upon building its corporate image rather than investing solely on squashes advertisements. So they dont want to waste their money on squash ads. Last year Mitchells launched DIET squashes, for NICHE MARKET. POS material of advertisement has only been used to promote it. Mitchells Diet Squashes contain No Sugar and have 90% less calories than Regular Squash Mitchells Diet Squashes are available in two flavors. Diet Mixed Fruit Squash, and Diet Orange Squash Mitchells is using consumer and trade promotion. But mainly focusing on trade promotions. . In Lahore the retailer benefit is 12+1, it means Mitchells give one free bottle to its retailer on the purchase of 12 bottles but on the other side in Karachi the trade promotion policy is 24 + 3 i.e. on the purchase of 24 bottles Mitchells give 3 bottles to its retailers. Thus Mitchells make the use Their unique selling proposition is quality .They never compromise on the quality. Even if they got any complain then they immediately replace it. Mitchelles believes that success of the organization lies in the satisfaction of its customers. Therefore Mitchells has always given first priority to its customers feed back and this they do by the following ways Thorough questionnaire feed back forms Thorough shop keepers Through ISO procedures (CPA, Corrective and Preventive Actions) The feedbacks and opinions of the customers are very useful for them and besides this they study the feedback and try to implement that accordingly. MARKET ANALYSIS The market for Squashes in Pakistan is mainly influenced by branded competitors in this specific product category. These competitors have firm distribution channels.. As a majority of the countrys population is in lower-lower to lower-middle class, this is the reason that people are more price conscious and secondly the also look for the convenience of products due to this reason there is a demand shift observed in the squash industry. The demand of Squashes is now limited only for few months in major areas of country. The Business of Squashes in Lahore is at its peak between May and November So Mitchells play a different strategy as far as region Lahore is concerned but on the other side business in Karachi remains stale and on the same level of graph thorough out the whole year thus Mitchells imply different strategy in terms of Karachi. The reason of this limited demand according to the market analysis is because that you cannot relate squshes with different occasions for example the way red syrup Jam-i-Sheerin and Rooh Afzah are relating themselves to Ramadan and Muharam, another big reason of the limited demand of the Squashes is because of i ts usage which is limited upto a thirst quenching drink but red syrup can be utilized in many ways apart from drinking such as toping, used in milk etc Target market The targeting decision determines which customer group the organization will serve. Selecting good market targets is one of the management most demanded challenges. Mitchells basically design the strategy to target the Social economic class of A B+ grade. But then by the time every class becomes part of their market. There primary focus was A B+ rank but now they target overall market and go for mass market. The reason is from the age group of (3-80) years old people use it as a refreshing and energetic drink. Target approach is being used by the Mitchells in case of Squashes product variety. Here the segments are not clearly defined but extensive target. Target Market Demographics: up to 80 years as target market while core target market includes ages between 15 30. Age: 10 and above Family life cycle: Young, Children, Old people. Psychographics: Middle, Middle Upper, Lower, Lower Upper, Upper class. Benefits: Quality, Rich in taste. Segmentation The concept of one-size-fit-all mass market is no longer relevant. Companies have to define that which segment they are about to target. Few years back, squashes segmentation was on the basis of behioral, life style and usage rate was high but now the potential is not in the market. Even consumption pattern has been decreased due to the entrance of other substitute products. Market needs Talking about the need of market there is a need of those products which are comparatively cheap as well as give ease to consumer. In todays world everyone is in hurry and customer want quick drink and quick food just to save their time. Considering Mitchells squashes need was there few years back when powdered drink and juices and energy drinks were not introduced to the market. So mitchells took the first mover advantage to introduce it though they conducted a research to create a need and capture a major market share at that time. 1. Quality craftsmanship Mitchells never compromise on its quality of fruit. Their squashes have extensive fruit content. There quality remains consistent all the time. 2. innovations As Mitchells company felt that customer are now very health continuous so they introduce DIET SQUASHES last year with the slogan lose weight not taste. But they have introduced it for the niche segments only. They even didnt use promotion activities for these innovations. 3. customer services As each and every company are trying to have good relationship with the customer. So in this regard if they got any complains related to their products they replace it without wasting the time of customer. CUSTOMER SATISFACTION MEASUREMENT: The success of the organization lies in the satisfaction of its customers. Therefore Mitchells has always given first priority to its customers feed back and this they do by the following ways Thorough questionnaire feed back forms Thorough shop keepers Through ISO procedures (CPA, Corrective and Preventive Actions) The feedbacks and opinions of the customers are very useful for them and besides this they study the feedback and try to implement that accordingly. Market trends Trends are changing rapidly, so nobody knows the customer who will buy our product today will buy it tomorrow as well as or not. At this time quashes are in MATURITY stage. The reason is because it takes relatively more time in getting ready instead of other new drinks. So there is still not any hope to create a new market in this industry. The only strategy Mitchells is using just to retain their existing customer and not looking for new customers. Its basically depend that customer is loyal to the product or not. The customers who are heavy users of squashes might not be shift to other substitute because they are loyal to it. Market growth Now there is no more growth in squashes industry due to consumer preferences and other factor is customer are very price conscious now. They want to have instant drinks to save their time but at cheap rates. So market has been shifted due to other drinks like powdered drink, instant drink, juices and red syrup. So now squashes are lying in CASHCOW because it gives money but not further growth. As Mitchells is the pioneer and still leader in the market so contain major share of market so far. BCG MATRIX SWOT analysis of Mitchells Strengths Fully integrated operations Having its own growing and processing facilities Modern high-volume industrial equipment Professional management and a trained workforce A smooth distribution system with nationwide coverage Right products, quality and reliability. Management is committed and confident Weaknesses Customer lists not tested Some gaps in range for certain sectors Customer service staff needs training More budget needed for Human Resource Development Opportunities Mitchells can continue its dominance as the innovator Can maintain its position as market leader Can also continue to be a trend setter International and domestic market expansion Introducing new verities of food products Local competitors have poor products End-users respond to new ideas Can surprise competitors Threats Political instability International Financial crises Challenge of work force diversity Changing technology and concept Legislation could impact Retention of key staff critical Possible negative publicity Market demand very seasonal SWOT analysis of squashes Strength: power of quality which remain consistent. Weakness: price and cost of ingredients used in squashes. Opportunity: can define more segments like introduce squashes in small bottles so reach customer buying power. Threat: all the substitute drinks. Picture of squashes: Competition analysis The competition is very fierce among the competitors so Mitchells always get the first mover advantage and still the leader of market. It has major share in the market. Direct competitors: Shezan squashes Indirect competitor: red syrup, instant drinks Market shares Mitchells 40% Shezan 38% Kinza 11% Others 11% Positioning strategy We provide high price, high quality premium product. Our market share in only Lahore is 30% for squashes. More than 50% of the area of the shelves in the stores is covered from Mitchells squashes. Position: We focus on positioning because it is important for developing the image that our product projects in relation to our competitors products (shezan).   Positioning in relation to a competitor: We place our products directly against the competitors products. this strategy is suitable for us because we have a solid differential advantage against our competitor Positioning in relation to a product class or attribute: We sell our product with the slogan We provide farm fresh quality drink And consider it to be our competitive edge against our competitors and for the same reason we focus on this attribute claiming that since we have our own farms we provide you with the squashes made of fresh fruit. Positioning by price and quality: We consider our squashes to be a premium product. That is high quality, high price. All our customers buy them due to brand loyalty. They know that they are getting something that is worth what they are paying. Marketing mix Product Strategy: It is a consumer product. Initially it was a convenience product but due to the massive demand shift observed in the market the customers are more eager to buy ready to drink products. Sugar Confectionary NEW LAUNCHES: Mitchells Diet Squashes Mitchells refreshing Diet Squashes are made from the Farm Fresh Fruits in a hygienic environment keeping in view the health of our valued customers. Our Diet Squashes contain No Sugar and have 90% less calories than Regular Squash. Mitchells Diet Squashes are available in two flavours.  ·Ã¢â€š ¬Ã‚  Diet Mixed Fruit Squash, and  ·Ã¢â€š ¬Ã‚  Diet Orange Squash Product life cycle: Pricing Strategy: Mitchells pricing goal is to increase sales volume and maintain or increase the market share. In order to seek higher sales volume we often apply discounting techniques or other aggressive pricing strategies. Mitchells had charged premium price due to there brand image in the market for a long time. But, due to shift in demand it has become almost to its competitors. They cannot afford to fall below certain level of prices as they have to maintain certain profit level. At this point they are facing tough competition because one glass of squash costs 7.5 Rs on the other hand the price of powdered drink is 5 Rs per glass. Cost of 810 ml of bottle of Squash for retailer (including tax) = 71 bottle Cost of 810 ml of bottle of squash for consumer (including tax) = 82 bottle Profit margin = 11 bottle. Cost of 1.5 liter of bottle of squash for retailer (including tax) = 227.5 bottle Cost of 1.5 liter of bottle of squash for consumer(including tax) = 244 bottle Profit margin = 16.5 bottle Distribution Strategy Mitchells adopted the channel-Structure Strategy for distribution. They believe that product should be distributed directly from manufacturer to customer or indirectly through one or more intermediaries. They sell their products sometimes directly and sometimes they sell their products through retailers. Like in Lahore they need to sell thei

Meeting Energy Demands of the Growing Population

Meeting Energy Demands of the Growing Population Literature review Nowadays, an important factor for economic and social development is energy sufficiency. Energy is the fuel of growth. Scientists predictions show that by the year 2050, energy demand will increase significantly due to the fact of the increasing population of the earth and that more buildings are going to be constructed. (Ref: Facts and trends, energy and climate, world business). A lot of predictions are published about how fast the population, the economy and the energy consumption of the world will increase in the years and decades to come. In reference to the matter of growth, development and energy demand, most of the predictions were wrongly made. Most predictions are reciprocally dependant on each other, and each one relies on many other factors. However, the only prediction that can be securely made is for the population and that the growth will be larger in the less development countries than the developed countries. (UNITED NATIONS) Developed countries are managing to improve the living conditions and decrease the death rates, but at the same time the birth rates have been decreasing at about the same rate over the last century. By this way the population growth is around 0.4% per year, in the industrialized world. On the other hand, less developed countries are managing their development and as a result have increased birth rates and decreased death rates. Consequently, their average population growth has increased from about 1% per year, from fifty years ago to about 2.1% per year today. At the moment, the worlds population is increasing at an annual rate of 1,7%, whereas the population in developed countries is around 1,2 billion (25% of the total) and in less developed countries is around 4 billion (75% of total world population). (United Nations) Population increases are directly connected with the energy demand and the building sector. It is therefore essential to develop new energy technologies on a massive scale for everyone to be able to survive on this planet. Ordinary buildings are unable to contribute to these essential needs, and cover the gush of the energy demand which is going to follow over the next decade. Energy use and climate impacts Power plants use fossil fuels for their energy productions and therefore this way cover the energy demands of the people. As a consequence though, from the burning of the fossil fuels, green house gases are produced and emitted into the atmosphere. As mentioned in the introduction, these anthropogenic activities have a significant contribution to the green house effect and the climate changes. Generally, in reference to the climate changes issues, scientists opinions are split into two. On the one hand, it is believed that the changes are part of the earths life and it is something normal which has been accelerated by our human activities and there is a possibility to stabilize the climate changes. On the other hand, it is believed that these changes are not normal and are going to make the world uninhabitable. For this reason, fast and immediate actions should be taken by all countries, targeting to reduce the energy demands and green house gases. It is almost definite that any of these actions will have a deep impact on the economy of each country. Many people believe that energy saving, means diminishing the current quality of living and reducing economy activity. In addition, economists believe that without economic growth, investments on technology will be reduced as it will difficult to confront climate changes. On the other hand, scientists argue that technological development is the key to the solution in reference to the climate changes problem. The truth is that, any solution in reference to climate changes will need an effort from everyone and investments on technological research and development, giving us this way a chance for a better future! IPCCs fourth assessment report further concluded that the building sector is not only the largest potential for significantly reducing greenhouse gas emissions, but also that this potential is relatively independent of the cost per ton of CO2 eqv. achieved. With proven and commercially available technologies, the energy consumption in both new and old buildings can be cut by an estimated 30-50 percent without significantly increasing investment costs. Energy savings can be achieved through a range of measures including smart design, improved insulation, low-energy appliances, high efficiency ventilation and heating/cooling systems, and conservation behaviour from the buildings users. (Reference- IPCCs fourth assessment report) Summarising the above it is obvious that the population growth, economic development, human habits, way of living and environmental restrictions influence the energy demand around the world. Scientists and in general, the governments who are trying to give solutions to the big problem of the growing energy demands and its consequences, have to take into account all of these factors. Reshaping the energy future It is necessary for all countries to reshape the future of energy, as all scientific researches show. The actual word reshape, includes new innovation technologies and sources which are going to contribute to the energy needs of the world. It is necessary to find new paths which are further environmental friendly and will permit a better future. A lower carbon world is feasible in the next decade even during the next few years, if all countries can realize that significant changes that should be done. This especially applies to the developed countries as they have to reconsider and find a link between the quality of life and their energy consumption. It is necessary for everyone to understand that a high standard of living does not demand a high consumption of energy and to adapt to the new energy sources. The good news is that small changes in the energy scenery are now visible as many have started to be influenced. For example, the raised use of gas, the use of renewable energy on buildings, everyday life and high efficiency cars are some of the small steps that have been offered to people due to technological development. As figure three shows, the IPCC scenarios (A1B-AIM and B2-AIM) were based on the new technological achievements in the energy sector. It is definite that this evolution is not enough for our earths climate but the two scenarios predict a possible CO2 stabilization. Finally, efforts to create an energy efficient world are starting, in reference to low carbon technologies and effective measures. (Reference-world business facts and trends on climate change) As stated in the report of the World Business Council for Sustainable Development (WBCSD) a lower carbon world would require a marked shift in the energy/development relationship, such as similar development levels to be achieved with an average of 30% less energy use. Both energy conservation through behavioural changes and energy efficiency via technology plays a role. Such a trend is a feature of the IPCC B1 storyline, which sees a future with a globally coherent approach to sustainable development. It describes a fast-changing and convergent world toward a service and information economy, with reductions in material intensity and the introduction of clean and resource efficient technologies. The scenario leads to relatively low GHG emissions, even without explicit interventions to manage climate change.'(Reference Energy and climate change, world business) A Sustainable World Energy Perspective An important key to the worlds energy problem is sustainable development. Sustainability includes the economic and technological development, which respect and protect the environment. Searching literature for an exact definition of sustainable development, guided us to the The Brundtland Report of the UN World Commission on Environment and Development. In this report a definition of sustainable development, is given: Humanity has the ability to make development sustainable – to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs However it is difficult to find exact definitions which represent the sustainable development accurately, due to the fact that it is an idea which involves too many parameters. (Reference Engineering_for_Sustainable_Development) It is amazing to see how the sustainable development concept, stays on important issues of discussion even with the passing of tweedy years from the Brundtland report. In this concept, development faces three important paths: the economic, the social and the environmental (figure 4). If governments want to meet these targets it is necessary to carry out innovative technologies and a socio-economic approach. Nevertheless, sustainable development is not the only problem and therefore it is always important to consider the three major paths. Protection of the environment, economic success and improvement of social conditions, will be the achievements of a flourishing sustainable development. These three paths are linked together for a sustainable development and their integration must be equal without any compromises. The goal of sustainable development is, to point out the importance of the environment to the public who are now alive and for the coming generations. It is important for everyone to understand that our existence depends on the global environment and every decision of this generation is going to affect the lives of our future generations. Thus for this goal to be achievable, it is necessary to take measures for low green house emissions, use renewable sources and improve the energy consumption of our current lives. Governments and engineers are searching for the best way to come within reach of this goal as it is very difficult for developed and developing countries to achieve it. Presently, the building sectors involvement is essential because of its deep impact on energy consumption, its significant emissions and its use of huge natural sources. The buildings that currently exist will continue to exist, for more than 30 years and therefore this influences the lives of future generations. A sustainable approach of this sector is necessary due to its rapid growth. The new approach for the buildings sector will include buildings which will need less energy to operate, produce low carbon emissions, use environmental friendly materials and produce their own energy from renewable sources. It is almost definite that the sustainable green development of the building sector will help countries accomplish the targets of the Kyoto Protocol, whilst also guarantee at the same time, the future for coming generations. Evolution of the buildings and the opportunity for change. As believed by many, buildings are our third skin and this plays an important role for humans to survive. From the beginning of human history, humans always aimed to try and protect themselves from all weather conditions and all changes, developing due to this, different kinds of shelters. Over the years, humans adapted and managed to survive all the different changes that have happened on earth. The question now, is what will happen whilst we are facing the rapid climate changes and what will be the future consequences? Hundreds of thousands year ago, people moved from place to place and tried to create the best conditions to live in. Depending on the place, whether hot or cold, humans developed different kind of shelters to protect themselves from the heat of the sun in the deserts, or the cold of the northern climates. Studies of these people movements over the years, shows us a big variety of shelters and developments of different ways in order to face the climate conditions. Other factors, which determine the humans survival techniques in extreme conditions from the past, like the lower attitude of the Arctic Circle, were the design of the buildings, the quality of clothes and the behavioural adaptations, like changing posture, activity level sand choosing the most comfortable space to occupy, by moving around rooms and buildings and landscapes; and then of course the use of energy from the burning of fossil fuels or the careful use of stored energy in heat or cold stores. (Adapting building cities for climate change) Another extraordinary point from past decades is the energy issue. People mainly used coal, wood and water to provide themselves with enough energy, whether in a passive or active manner and covered in this way, their need for heating or cooling. By taking advantage of the natural and available energy resources, humans managed to develop houses which were ready for all extreme weather conditions. All these extreme weather conditions made humans innovate new approaches for buildings, and provide them with a more comfortable life. An interesting approach of surviving all the climate changes is to move to different areas at the respective time of the year, which is when they are comfortable, and to leave them again when they are not – to migrate. (Adapting building cities for climate change) This approach is an impossible one to apply, in the modern way of life and the new cities. Nevertheless what could be extracted from the past is the expertise of the ancient people and the way they faced the climate changes. In our day and age, engineers and scientists use the knowledge from the past whilst at the same time search for new innovative approaches for the buildings. The evolution of the buildings sector involves the innovation of new technologies whilst the same time, protecting the environment and its natural sources. It is not just a matter of how to build or what to build but it is also a matter to make the buildings adaptable to the new challenges of the climate changes and energy efficient. This evolution is directly connected with the world surviving because buildings are part of the global environment which at the moment is in danger. As written in the book titled Adapting Buildings and Cities for Climate Change the risk of not surviving in a particular building type and region will be largely dependent on the nature of that building and on how much the climate changes. Both are crucial in the challenge of designing buildings today in which people can be comfortable in 50 years time. At the point where the evolution of the building sectors began, there are great opportunities to change the current negative predictions of the climate changes. Significant reductions on energy consumption, better design, adequate technology and appropriate behaviours are some of the keys points which could accomplish the transformation of the buildings sector (figure 7). This transformation needs the participation and contribution from the businesses, the markets, the politicians and engineers. All together, they must act right away because the use of renewable sources is slowly growing and the energy demand is rapidly increasing, setting this way, tight deadlines in order to transform the sector. As it is mentioned in the Energy Efficiency, Buildings report and the IPPC 4th Assessment report, Residential and commercial buildings, action is essential as part of the worlds response to climate change because energy use in buildings is 30-40% of final energy consumption and carbon diox ide emissions in most countries. (Reference- Energy Efficiency in the Buildings report and the IPPC 4th Assessment report, Residential and commercial buildings) There are many opportunities to transform the buildings sector into the new era, as well as being feasible and applicable for old and new buildings. Significant energy reductions can be achieved by using new technologies, e.g. energy efficiency appliances, low consumption cooling systems etc, use of renewable sources, better design and operation and use of environmental friendly materials. Using these methods it will be possible to reduce the energy demand of up to two-thirds. Low-energy buildings must become the norm rather than the novelty project. (Reference- Energy Efficiency in the Buildings report) Beyond the opportunities given to change the buildings sector and stabilize the climate changes, this transformation will additionally contribute to the economy growth by giving new opportunities for jobs and businesses. (Reference- Energy Efficiency in the Buildings report)As already mentioned, the transformation will only succeed in the case where, building energy becomes a high priority to the governments and businesses leaderships, whilst cooperation between engineers, businesses and authorities is also established in reference to this issue.( Reference- Energy Efficiency in the Buildings report) Buildings types: characteristics and profiles Around the world, a vast variety of different types of buildings can be found, and each different type covers multiple and different needs. It is therefore essential at this point, to present the different types of buildings, as this report will focus on the buildings sector and the energy demands. Despite the fact that in the literature review, it is possible to find a plethora of terminology of the building types, nevertheless the general idea of this separation, of the buildings into categories is the same. Usually the separation of the buildings is a result of its use. It is very important to additionally mention at this point, that in most countries, many of the buildings were built before any energy regulation and these buildings will be around for at least the next 40 years. As figure 8 shows, in Europe, 50% of the buildings were built before 1975. Residential Buildings Residential buildings are commonly found all over the world. However, big and small differences can be found in all of them depending on the climate varieties of each country. For example, in hot climates the important need is for cooling and keeping the temperatures comfortable all over the house. This is achieved by the use of control systems, high insulation materials, shading systems and double or triple glazing. Additionally, this way, the energy demands and cost stays under control. In addition, a high use of passive or active solar systems is found in these hot climate countries. On the other hand, buildings in the cold climates have different needs to achieve temperature comfort. In these climates, the need for heating is essential but this is directly related with other parameters, such as low emissivity windows, good insulation materials and good design. It is very important in these climates, whilst designing, to consider the thermal mass of the building, as this may contr ibute during the night to the heating. (Low-Energy Building Design Guidelines) Where residential buildings are concerned, it is easy to use renewable sources and cover the energy needs of a house because the demand is not so big. For example, photovoltaic systems can be used as the main source of energy, minimizing the CO2 emissions and the operation costs of the building. Non-Residential Buildings Non-Residential Buildings are also commonly located all over the world. In contrast with the Residential buildings, these kinds are appropriate for extreme hot or cold climates, without any access to utilities. As it is described in the Low-Energy Building Design Guidelines report of the U.S. Department of Energy these building types have a natural connection with the outdoors; and the structures present an opportunity to interpret the resource-conservation mission of the agency to the visiting public. These structures typically combine a need for window area, massive construction, and a tolerance for temperature swings—all of which are highly compatible with low-energy building design. Day lighting is another key strategy for deployment in these building types. (Low-Energy Building Design Guidelines) However, the energy balance of a Non-Residential building is almost independent, from lighting and internal gain. A great opportunity on these kinds of buildings, is to apply the low energy methods and design, due to the fact that such buildings have low energy consumption. A visitor centre is a good example, of this kind of building, and usually they have big budgets allowing the choice of high tech materials and technologies. (Low-Energy Building Design Guidelines) Urban Office Buildings Urban office buildings are usually located in the city centres because these buildings offer public services, to the people. As known, urbanization in most countries carries negative consequences for the city centres, for example, expensive land prices. Due to this fact, the design and use of these buildings must be compact and offer the maximum possible. The use of the building is generally defined by the services that are offered, and the space is then separated into offices and support facilities. (Low-Energy Building Design Guidelines) Quite frequently, another characteristic of office buildings is their old style, as well as other restrictions, due to the fact that many countries conserve the old buildings in the city centres. Thus the changes for energy conservation or better energy performance on these buildings are limited and therefore it is difficult to apply low energy strategies. In addition, the development of the surrounding area and the high tower new buildings are an important factor, which influence the energy performance of an office building due to the shade provided. (Low-Energy Building Design Guidelines) On the other hand, new urban office buildings have a great opportunity to save energy as new technologies and design can be afforded and are significant potentials. Another point which helps low energy designs to be applied on office buildings is the wide use of curtain walls, mainly in most of the downtown buildings. The problems which can occur from the use of this kind of buildings is lack of thermal comfort, lack of orientation and the overuse of glass enhance low energy buildings design. New approaches on the office buildings, has started to be applied and they are getting transformed into high technology buildings, which offer better services to the people who work there. A key factor of successful low energy office buildings is the placement of the private office at the back side of the building. As a result of this design, the artificial lighting will be reduced as natural lights are directed further into the buildings. This will have a significant impact not only for energy demands but also to the HVAC systems. Nevertheless, Urban Office Buildings demand a careful design which takes into account the climate, the orientation, the facade design, the HVAC, shading from the surrounding buildings and the complex interactions amongst lighting. (Low-Energy Building Design Guidelines) All the above types of buildings constitute the common categories that serve the different human needs. However, there are many subcategories which are adapted specifically for each different climate and different needs. Energy impacts of the buildings The energy impacts of a building, is a very important factor to consider, in order to succeed with the design of low energy buildings. The different types of buildings and the differences between their energy demands, is the key for the development of zero energy buildings. As mentioned before, each type of building is designed for a specific use and to cover different needs. Starting with the residential buildings, studies show us, greater energy consumption than the commercial buildings. The report includes six different regions which are Brazil, China, Europe, India, Japan and the United States. During this report the residential sector is divided into two categories, consisting of the single family and the multi-family buildings, this way being able to focus on the energy performance for each case. (Reference- energy efficiency in buildings –market) Consumption Survey; Federcasa, Italian Housing Federation (2006), Housing Statistics of the European Union 2005/2006; Statistics Bureau, Ministry of Internal Affairs and Communications (2003), 2003 Housing and Land Survey (Japan); EEB core group research) (Reference- energy efficiency in buildings –market) As the above figure shows (figure 9), single family buildings are more common in Brazil, India and the United States, in contrast with China, Europe and Japan where the single family buildings are at the same level as multifamily buildings. It is possible that in a few years, this global scenery will change and more multifamily buildings will be required, due to an increasing population of the earth and the growing urbanization in big countries. On the other hand, the development of the countries and economies will allow more people to get richer and own a single family house. (Reference- energy efficiency in buildings –market) Generally, the residential buildings tend to increase the energy demands all over the world. Unfortunately, the modern way of life includes extra comforts which are offered by the high technological appliances and the bigger buildings. As the quality of life increases, the energy consumption grows and more natural sources are needed to cover these human needs. Nevertheless, the energy demand is changing from country to country, as the climate and economy growth, are affecting peoples habits. (Figure 10) The above graph shows us that in six different regions, the economic growth and the climates have different impacts on the energy consumption of each country. For example, space heating is essential in Europe and China, in contrast with Japan and India where the use is low. Additionally in Japan, water heating is very important, whilst in other countries not so much. Another important point to notice on this graph, is cooking in India, as many areas do not have access to electricity therefore their main energy use, is cooking. (Reference- energy efficiency in buildings –market) Amongst the residential buildings, one big subcategory is the single family buildings. (Figure 11) All around the world, single family buildings have the greatest impact on energy consumption and CO2 emissions. In the developed countries, people tend to consume more energy at their homes, as they demand more comfort and have bigger spaces, better heating and cooling systems, artificial lighting and use more appliances. For example, whereas in Japan people tend to heat only one of the rooms instead of the whole house, but in Europe they tend to install central heating systems and heat the whole building. All these factors reflect the changes of peoples behaviour, as they become wealthier from the economic growth. It is a fact, that as more people will become wealthier the demand for single family homes will also increase, and the demand will then be greater than today, therefore increasing the energy consumptions. (Reference- energy efficiency in buildings –market) The issue of reducing consumption in single family buildings is not so simple. In general, all countries encounter serious barriers when it comes to taking effective measures for lower energy consumption. In Europe, many of the buildings that already exist, have an enormous challenge to retrofit these old buildings and apply low energy building principles. Definitely, these changes will cost money and everyone is interested in getting financial backing from the governments. Another issue at hand is to raise awareness, about all the changes that everyone needs to know about, especially with regards to the green technology and the proposed energy solutions which will cover their needs, and be easy to install. Unfortunately until now, the lack of information and financial measures has not helped the development of green technologies and designs for single family houses. The World Business Council for Sustainable Development mention that there are two key barriers to transforming what is currently a refurbishment market into an energy-efficient market: the first one is that people do not know where to find the relevant information on options, prices and suppliers; there are no one-stop shops for retrofitting and the second one is that homeowners base decisions largely on the first cost rather than overall financial returns. (Reference- energy efficiency in buildings –market) In developing countries, the biggest problem is the lack of regulations and mechanisms which would then force the people and the market to change. For example, in China the building codes are not effectively applied and in Brazil, 75% of the single homes are illegally built. In addition, developing countries as mentioned before have different needs to the developed countries, so the need to provide houses is more essential that the need to reduce energy consumption. (Reference- energy efficiency in buildings –market) In Japan and the US, the growing population is followed by high rates of constructions. This rapid development of the market causes huge problems to also then apply the green principles on a big scale. Another major problem in these countries is the big differences between the submarket which block, in some ways, the measures of low energy design. The key to the solution in these countries is strengthening their regulations, by giving more information to the public and changing their behaviour. (Reference- energy efficiency in buildings –market) In the cases of the multifamily buildings, which belong in Residential buildings sector, another approach is necessary for energy efficiency. These types of buildings are commonly located in cities where the urbanization problems are huge. In Europe, the US and Japan these buildings vary from very small to luxury apartments, so the energy demand is also varied. As referred to before, many of the buildings in the centre of the towns were built many years ago, so to achieve energy efficiency and apply the low energy principle is a great issue. In developing countries, incomes influence the preference for bigger houses and more energy consumption, therefore making a multifamily building a key factor for lower energy demand. (Reference- energy efficiency in buildings –market) Still, comparing single family homes with apartments, obviously the energy needs in an apartment are less due to their small size and space and lower exterior wall area. Looking at the example of the US (figure 12), apartments use almost half the heating energy and lighting energy than a single family house. In general, the energy profile of a single family house is much higher than that of the multifamily building. It is almost definite, that due to the increasing population the living standards in developing countries are growing fast which influences the energy demand. (Reference- energy efficiency in buildings –market) The office sector in most countries has a significant impact on the energy consumption. These kinds of buildings belong to the commercial buildings sector and they are one of the biggest categories, as they use large amounts of space and energy! The actual buildings, depending on their use, can be found having a great variety, which are from small single buildings to skyscrapers. Usually though, due to the rapid world development which demands more public services, the office buildings are newer rather than older buildings. In China, where technological developments and services increase rapidly, the office sectors are growing rapidly. Additionally, the technological developments influence and change ones working life as with new high technology, it is easier for some people to work from their homes. The results of these new trends, is the reduction of the floor space needed per person, having fewer large offices and more flexible space. All these factors influence the energy consump tion of an office building. Some other factors that affect the energy demand in office buildings are the same ones as the ones for Meeting Energy Demands of the Growing Population Meeting Energy Demands of the Growing Population Literature review Nowadays, an important factor for economic and social development is energy sufficiency. Energy is the fuel of growth. Scientists predictions show that by the year 2050, energy demand will increase significantly due to the fact of the increasing population of the earth and that more buildings are going to be constructed. (Ref: Facts and trends, energy and climate, world business). A lot of predictions are published about how fast the population, the economy and the energy consumption of the world will increase in the years and decades to come. In reference to the matter of growth, development and energy demand, most of the predictions were wrongly made. Most predictions are reciprocally dependant on each other, and each one relies on many other factors. However, the only prediction that can be securely made is for the population and that the growth will be larger in the less development countries than the developed countries. (UNITED NATIONS) Developed countries are managing to improve the living conditions and decrease the death rates, but at the same time the birth rates have been decreasing at about the same rate over the last century. By this way the population growth is around 0.4% per year, in the industrialized world. On the other hand, less developed countries are managing their development and as a result have increased birth rates and decreased death rates. Consequently, their average population growth has increased from about 1% per year, from fifty years ago to about 2.1% per year today. At the moment, the worlds population is increasing at an annual rate of 1,7%, whereas the population in developed countries is around 1,2 billion (25% of the total) and in less developed countries is around 4 billion (75% of total world population). (United Nations) Population increases are directly connected with the energy demand and the building sector. It is therefore essential to develop new energy technologies on a massive scale for everyone to be able to survive on this planet. Ordinary buildings are unable to contribute to these essential needs, and cover the gush of the energy demand which is going to follow over the next decade. Energy use and climate impacts Power plants use fossil fuels for their energy productions and therefore this way cover the energy demands of the people. As a consequence though, from the burning of the fossil fuels, green house gases are produced and emitted into the atmosphere. As mentioned in the introduction, these anthropogenic activities have a significant contribution to the green house effect and the climate changes. Generally, in reference to the climate changes issues, scientists opinions are split into two. On the one hand, it is believed that the changes are part of the earths life and it is something normal which has been accelerated by our human activities and there is a possibility to stabilize the climate changes. On the other hand, it is believed that these changes are not normal and are going to make the world uninhabitable. For this reason, fast and immediate actions should be taken by all countries, targeting to reduce the energy demands and green house gases. It is almost definite that any of these actions will have a deep impact on the economy of each country. Many people believe that energy saving, means diminishing the current quality of living and reducing economy activity. In addition, economists believe that without economic growth, investments on technology will be reduced as it will difficult to confront climate changes. On the other hand, scientists argue that technological development is the key to the solution in reference to the climate changes problem. The truth is that, any solution in reference to climate changes will need an effort from everyone and investments on technological research and development, giving us this way a chance for a better future! IPCCs fourth assessment report further concluded that the building sector is not only the largest potential for significantly reducing greenhouse gas emissions, but also that this potential is relatively independent of the cost per ton of CO2 eqv. achieved. With proven and commercially available technologies, the energy consumption in both new and old buildings can be cut by an estimated 30-50 percent without significantly increasing investment costs. Energy savings can be achieved through a range of measures including smart design, improved insulation, low-energy appliances, high efficiency ventilation and heating/cooling systems, and conservation behaviour from the buildings users. (Reference- IPCCs fourth assessment report) Summarising the above it is obvious that the population growth, economic development, human habits, way of living and environmental restrictions influence the energy demand around the world. Scientists and in general, the governments who are trying to give solutions to the big problem of the growing energy demands and its consequences, have to take into account all of these factors. Reshaping the energy future It is necessary for all countries to reshape the future of energy, as all scientific researches show. The actual word reshape, includes new innovation technologies and sources which are going to contribute to the energy needs of the world. It is necessary to find new paths which are further environmental friendly and will permit a better future. A lower carbon world is feasible in the next decade even during the next few years, if all countries can realize that significant changes that should be done. This especially applies to the developed countries as they have to reconsider and find a link between the quality of life and their energy consumption. It is necessary for everyone to understand that a high standard of living does not demand a high consumption of energy and to adapt to the new energy sources. The good news is that small changes in the energy scenery are now visible as many have started to be influenced. For example, the raised use of gas, the use of renewable energy on buildings, everyday life and high efficiency cars are some of the small steps that have been offered to people due to technological development. As figure three shows, the IPCC scenarios (A1B-AIM and B2-AIM) were based on the new technological achievements in the energy sector. It is definite that this evolution is not enough for our earths climate but the two scenarios predict a possible CO2 stabilization. Finally, efforts to create an energy efficient world are starting, in reference to low carbon technologies and effective measures. (Reference-world business facts and trends on climate change) As stated in the report of the World Business Council for Sustainable Development (WBCSD) a lower carbon world would require a marked shift in the energy/development relationship, such as similar development levels to be achieved with an average of 30% less energy use. Both energy conservation through behavioural changes and energy efficiency via technology plays a role. Such a trend is a feature of the IPCC B1 storyline, which sees a future with a globally coherent approach to sustainable development. It describes a fast-changing and convergent world toward a service and information economy, with reductions in material intensity and the introduction of clean and resource efficient technologies. The scenario leads to relatively low GHG emissions, even without explicit interventions to manage climate change.'(Reference Energy and climate change, world business) A Sustainable World Energy Perspective An important key to the worlds energy problem is sustainable development. Sustainability includes the economic and technological development, which respect and protect the environment. Searching literature for an exact definition of sustainable development, guided us to the The Brundtland Report of the UN World Commission on Environment and Development. In this report a definition of sustainable development, is given: Humanity has the ability to make development sustainable – to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs However it is difficult to find exact definitions which represent the sustainable development accurately, due to the fact that it is an idea which involves too many parameters. (Reference Engineering_for_Sustainable_Development) It is amazing to see how the sustainable development concept, stays on important issues of discussion even with the passing of tweedy years from the Brundtland report. In this concept, development faces three important paths: the economic, the social and the environmental (figure 4). If governments want to meet these targets it is necessary to carry out innovative technologies and a socio-economic approach. Nevertheless, sustainable development is not the only problem and therefore it is always important to consider the three major paths. Protection of the environment, economic success and improvement of social conditions, will be the achievements of a flourishing sustainable development. These three paths are linked together for a sustainable development and their integration must be equal without any compromises. The goal of sustainable development is, to point out the importance of the environment to the public who are now alive and for the coming generations. It is important for everyone to understand that our existence depends on the global environment and every decision of this generation is going to affect the lives of our future generations. Thus for this goal to be achievable, it is necessary to take measures for low green house emissions, use renewable sources and improve the energy consumption of our current lives. Governments and engineers are searching for the best way to come within reach of this goal as it is very difficult for developed and developing countries to achieve it. Presently, the building sectors involvement is essential because of its deep impact on energy consumption, its significant emissions and its use of huge natural sources. The buildings that currently exist will continue to exist, for more than 30 years and therefore this influences the lives of future generations. A sustainable approach of this sector is necessary due to its rapid growth. The new approach for the buildings sector will include buildings which will need less energy to operate, produce low carbon emissions, use environmental friendly materials and produce their own energy from renewable sources. It is almost definite that the sustainable green development of the building sector will help countries accomplish the targets of the Kyoto Protocol, whilst also guarantee at the same time, the future for coming generations. Evolution of the buildings and the opportunity for change. As believed by many, buildings are our third skin and this plays an important role for humans to survive. From the beginning of human history, humans always aimed to try and protect themselves from all weather conditions and all changes, developing due to this, different kinds of shelters. Over the years, humans adapted and managed to survive all the different changes that have happened on earth. The question now, is what will happen whilst we are facing the rapid climate changes and what will be the future consequences? Hundreds of thousands year ago, people moved from place to place and tried to create the best conditions to live in. Depending on the place, whether hot or cold, humans developed different kind of shelters to protect themselves from the heat of the sun in the deserts, or the cold of the northern climates. Studies of these people movements over the years, shows us a big variety of shelters and developments of different ways in order to face the climate conditions. Other factors, which determine the humans survival techniques in extreme conditions from the past, like the lower attitude of the Arctic Circle, were the design of the buildings, the quality of clothes and the behavioural adaptations, like changing posture, activity level sand choosing the most comfortable space to occupy, by moving around rooms and buildings and landscapes; and then of course the use of energy from the burning of fossil fuels or the careful use of stored energy in heat or cold stores. (Adapting building cities for climate change) Another extraordinary point from past decades is the energy issue. People mainly used coal, wood and water to provide themselves with enough energy, whether in a passive or active manner and covered in this way, their need for heating or cooling. By taking advantage of the natural and available energy resources, humans managed to develop houses which were ready for all extreme weather conditions. All these extreme weather conditions made humans innovate new approaches for buildings, and provide them with a more comfortable life. An interesting approach of surviving all the climate changes is to move to different areas at the respective time of the year, which is when they are comfortable, and to leave them again when they are not – to migrate. (Adapting building cities for climate change) This approach is an impossible one to apply, in the modern way of life and the new cities. Nevertheless what could be extracted from the past is the expertise of the ancient people and the way they faced the climate changes. In our day and age, engineers and scientists use the knowledge from the past whilst at the same time search for new innovative approaches for the buildings. The evolution of the buildings sector involves the innovation of new technologies whilst the same time, protecting the environment and its natural sources. It is not just a matter of how to build or what to build but it is also a matter to make the buildings adaptable to the new challenges of the climate changes and energy efficient. This evolution is directly connected with the world surviving because buildings are part of the global environment which at the moment is in danger. As written in the book titled Adapting Buildings and Cities for Climate Change the risk of not surviving in a particular building type and region will be largely dependent on the nature of that building and on how much the climate changes. Both are crucial in the challenge of designing buildings today in which people can be comfortable in 50 years time. At the point where the evolution of the building sectors began, there are great opportunities to change the current negative predictions of the climate changes. Significant reductions on energy consumption, better design, adequate technology and appropriate behaviours are some of the keys points which could accomplish the transformation of the buildings sector (figure 7). This transformation needs the participation and contribution from the businesses, the markets, the politicians and engineers. All together, they must act right away because the use of renewable sources is slowly growing and the energy demand is rapidly increasing, setting this way, tight deadlines in order to transform the sector. As it is mentioned in the Energy Efficiency, Buildings report and the IPPC 4th Assessment report, Residential and commercial buildings, action is essential as part of the worlds response to climate change because energy use in buildings is 30-40% of final energy consumption and carbon diox ide emissions in most countries. (Reference- Energy Efficiency in the Buildings report and the IPPC 4th Assessment report, Residential and commercial buildings) There are many opportunities to transform the buildings sector into the new era, as well as being feasible and applicable for old and new buildings. Significant energy reductions can be achieved by using new technologies, e.g. energy efficiency appliances, low consumption cooling systems etc, use of renewable sources, better design and operation and use of environmental friendly materials. Using these methods it will be possible to reduce the energy demand of up to two-thirds. Low-energy buildings must become the norm rather than the novelty project. (Reference- Energy Efficiency in the Buildings report) Beyond the opportunities given to change the buildings sector and stabilize the climate changes, this transformation will additionally contribute to the economy growth by giving new opportunities for jobs and businesses. (Reference- Energy Efficiency in the Buildings report)As already mentioned, the transformation will only succeed in the case where, building energy becomes a high priority to the governments and businesses leaderships, whilst cooperation between engineers, businesses and authorities is also established in reference to this issue.( Reference- Energy Efficiency in the Buildings report) Buildings types: characteristics and profiles Around the world, a vast variety of different types of buildings can be found, and each different type covers multiple and different needs. It is therefore essential at this point, to present the different types of buildings, as this report will focus on the buildings sector and the energy demands. Despite the fact that in the literature review, it is possible to find a plethora of terminology of the building types, nevertheless the general idea of this separation, of the buildings into categories is the same. Usually the separation of the buildings is a result of its use. It is very important to additionally mention at this point, that in most countries, many of the buildings were built before any energy regulation and these buildings will be around for at least the next 40 years. As figure 8 shows, in Europe, 50% of the buildings were built before 1975. Residential Buildings Residential buildings are commonly found all over the world. However, big and small differences can be found in all of them depending on the climate varieties of each country. For example, in hot climates the important need is for cooling and keeping the temperatures comfortable all over the house. This is achieved by the use of control systems, high insulation materials, shading systems and double or triple glazing. Additionally, this way, the energy demands and cost stays under control. In addition, a high use of passive or active solar systems is found in these hot climate countries. On the other hand, buildings in the cold climates have different needs to achieve temperature comfort. In these climates, the need for heating is essential but this is directly related with other parameters, such as low emissivity windows, good insulation materials and good design. It is very important in these climates, whilst designing, to consider the thermal mass of the building, as this may contr ibute during the night to the heating. (Low-Energy Building Design Guidelines) Where residential buildings are concerned, it is easy to use renewable sources and cover the energy needs of a house because the demand is not so big. For example, photovoltaic systems can be used as the main source of energy, minimizing the CO2 emissions and the operation costs of the building. Non-Residential Buildings Non-Residential Buildings are also commonly located all over the world. In contrast with the Residential buildings, these kinds are appropriate for extreme hot or cold climates, without any access to utilities. As it is described in the Low-Energy Building Design Guidelines report of the U.S. Department of Energy these building types have a natural connection with the outdoors; and the structures present an opportunity to interpret the resource-conservation mission of the agency to the visiting public. These structures typically combine a need for window area, massive construction, and a tolerance for temperature swings—all of which are highly compatible with low-energy building design. Day lighting is another key strategy for deployment in these building types. (Low-Energy Building Design Guidelines) However, the energy balance of a Non-Residential building is almost independent, from lighting and internal gain. A great opportunity on these kinds of buildings, is to apply the low energy methods and design, due to the fact that such buildings have low energy consumption. A visitor centre is a good example, of this kind of building, and usually they have big budgets allowing the choice of high tech materials and technologies. (Low-Energy Building Design Guidelines) Urban Office Buildings Urban office buildings are usually located in the city centres because these buildings offer public services, to the people. As known, urbanization in most countries carries negative consequences for the city centres, for example, expensive land prices. Due to this fact, the design and use of these buildings must be compact and offer the maximum possible. The use of the building is generally defined by the services that are offered, and the space is then separated into offices and support facilities. (Low-Energy Building Design Guidelines) Quite frequently, another characteristic of office buildings is their old style, as well as other restrictions, due to the fact that many countries conserve the old buildings in the city centres. Thus the changes for energy conservation or better energy performance on these buildings are limited and therefore it is difficult to apply low energy strategies. In addition, the development of the surrounding area and the high tower new buildings are an important factor, which influence the energy performance of an office building due to the shade provided. (Low-Energy Building Design Guidelines) On the other hand, new urban office buildings have a great opportunity to save energy as new technologies and design can be afforded and are significant potentials. Another point which helps low energy designs to be applied on office buildings is the wide use of curtain walls, mainly in most of the downtown buildings. The problems which can occur from the use of this kind of buildings is lack of thermal comfort, lack of orientation and the overuse of glass enhance low energy buildings design. New approaches on the office buildings, has started to be applied and they are getting transformed into high technology buildings, which offer better services to the people who work there. A key factor of successful low energy office buildings is the placement of the private office at the back side of the building. As a result of this design, the artificial lighting will be reduced as natural lights are directed further into the buildings. This will have a significant impact not only for energy demands but also to the HVAC systems. Nevertheless, Urban Office Buildings demand a careful design which takes into account the climate, the orientation, the facade design, the HVAC, shading from the surrounding buildings and the complex interactions amongst lighting. (Low-Energy Building Design Guidelines) All the above types of buildings constitute the common categories that serve the different human needs. However, there are many subcategories which are adapted specifically for each different climate and different needs. Energy impacts of the buildings The energy impacts of a building, is a very important factor to consider, in order to succeed with the design of low energy buildings. The different types of buildings and the differences between their energy demands, is the key for the development of zero energy buildings. As mentioned before, each type of building is designed for a specific use and to cover different needs. Starting with the residential buildings, studies show us, greater energy consumption than the commercial buildings. The report includes six different regions which are Brazil, China, Europe, India, Japan and the United States. During this report the residential sector is divided into two categories, consisting of the single family and the multi-family buildings, this way being able to focus on the energy performance for each case. (Reference- energy efficiency in buildings –market) Consumption Survey; Federcasa, Italian Housing Federation (2006), Housing Statistics of the European Union 2005/2006; Statistics Bureau, Ministry of Internal Affairs and Communications (2003), 2003 Housing and Land Survey (Japan); EEB core group research) (Reference- energy efficiency in buildings –market) As the above figure shows (figure 9), single family buildings are more common in Brazil, India and the United States, in contrast with China, Europe and Japan where the single family buildings are at the same level as multifamily buildings. It is possible that in a few years, this global scenery will change and more multifamily buildings will be required, due to an increasing population of the earth and the growing urbanization in big countries. On the other hand, the development of the countries and economies will allow more people to get richer and own a single family house. (Reference- energy efficiency in buildings –market) Generally, the residential buildings tend to increase the energy demands all over the world. Unfortunately, the modern way of life includes extra comforts which are offered by the high technological appliances and the bigger buildings. As the quality of life increases, the energy consumption grows and more natural sources are needed to cover these human needs. Nevertheless, the energy demand is changing from country to country, as the climate and economy growth, are affecting peoples habits. (Figure 10) The above graph shows us that in six different regions, the economic growth and the climates have different impacts on the energy consumption of each country. For example, space heating is essential in Europe and China, in contrast with Japan and India where the use is low. Additionally in Japan, water heating is very important, whilst in other countries not so much. Another important point to notice on this graph, is cooking in India, as many areas do not have access to electricity therefore their main energy use, is cooking. (Reference- energy efficiency in buildings –market) Amongst the residential buildings, one big subcategory is the single family buildings. (Figure 11) All around the world, single family buildings have the greatest impact on energy consumption and CO2 emissions. In the developed countries, people tend to consume more energy at their homes, as they demand more comfort and have bigger spaces, better heating and cooling systems, artificial lighting and use more appliances. For example, whereas in Japan people tend to heat only one of the rooms instead of the whole house, but in Europe they tend to install central heating systems and heat the whole building. All these factors reflect the changes of peoples behaviour, as they become wealthier from the economic growth. It is a fact, that as more people will become wealthier the demand for single family homes will also increase, and the demand will then be greater than today, therefore increasing the energy consumptions. (Reference- energy efficiency in buildings –market) The issue of reducing consumption in single family buildings is not so simple. In general, all countries encounter serious barriers when it comes to taking effective measures for lower energy consumption. In Europe, many of the buildings that already exist, have an enormous challenge to retrofit these old buildings and apply low energy building principles. Definitely, these changes will cost money and everyone is interested in getting financial backing from the governments. Another issue at hand is to raise awareness, about all the changes that everyone needs to know about, especially with regards to the green technology and the proposed energy solutions which will cover their needs, and be easy to install. Unfortunately until now, the lack of information and financial measures has not helped the development of green technologies and designs for single family houses. The World Business Council for Sustainable Development mention that there are two key barriers to transforming what is currently a refurbishment market into an energy-efficient market: the first one is that people do not know where to find the relevant information on options, prices and suppliers; there are no one-stop shops for retrofitting and the second one is that homeowners base decisions largely on the first cost rather than overall financial returns. (Reference- energy efficiency in buildings –market) In developing countries, the biggest problem is the lack of regulations and mechanisms which would then force the people and the market to change. For example, in China the building codes are not effectively applied and in Brazil, 75% of the single homes are illegally built. In addition, developing countries as mentioned before have different needs to the developed countries, so the need to provide houses is more essential that the need to reduce energy consumption. (Reference- energy efficiency in buildings –market) In Japan and the US, the growing population is followed by high rates of constructions. This rapid development of the market causes huge problems to also then apply the green principles on a big scale. Another major problem in these countries is the big differences between the submarket which block, in some ways, the measures of low energy design. The key to the solution in these countries is strengthening their regulations, by giving more information to the public and changing their behaviour. (Reference- energy efficiency in buildings –market) In the cases of the multifamily buildings, which belong in Residential buildings sector, another approach is necessary for energy efficiency. These types of buildings are commonly located in cities where the urbanization problems are huge. In Europe, the US and Japan these buildings vary from very small to luxury apartments, so the energy demand is also varied. As referred to before, many of the buildings in the centre of the towns were built many years ago, so to achieve energy efficiency and apply the low energy principle is a great issue. In developing countries, incomes influence the preference for bigger houses and more energy consumption, therefore making a multifamily building a key factor for lower energy demand. (Reference- energy efficiency in buildings –market) Still, comparing single family homes with apartments, obviously the energy needs in an apartment are less due to their small size and space and lower exterior wall area. Looking at the example of the US (figure 12), apartments use almost half the heating energy and lighting energy than a single family house. In general, the energy profile of a single family house is much higher than that of the multifamily building. It is almost definite, that due to the increasing population the living standards in developing countries are growing fast which influences the energy demand. (Reference- energy efficiency in buildings –market) The office sector in most countries has a significant impact on the energy consumption. These kinds of buildings belong to the commercial buildings sector and they are one of the biggest categories, as they use large amounts of space and energy! The actual buildings, depending on their use, can be found having a great variety, which are from small single buildings to skyscrapers. Usually though, due to the rapid world development which demands more public services, the office buildings are newer rather than older buildings. In China, where technological developments and services increase rapidly, the office sectors are growing rapidly. Additionally, the technological developments influence and change ones working life as with new high technology, it is easier for some people to work from their homes. The results of these new trends, is the reduction of the floor space needed per person, having fewer large offices and more flexible space. All these factors influence the energy consump tion of an office building. Some other factors that affect the energy demand in office buildings are the same ones as the ones for